Project Ethos- The Incubator

PROJECT ETHOS DEBUTS “PROJECT RUNWAY” COLLECTIONS

DURING LOS ANGELES FASHION WEEK

Gordana Gehlhausen And Jesus Estrada To Showcase Lines At The Historic Music Box On March 19

LOS ANGELES, CA – February 15, 2010 – Project ETHOS, the incubator for emerging artists in fashion, music and art, is rolling out its next red carpet event on the first night of L.A. fashion tradeshow, Market, during LA Fashion Week at The Music Box (6126 Hollywood Blvd., Los Angeles, CA 90028) on Friday, March 19, from 8 p.m. to 2 a.m.

“With so many talented designers, strong musical acts and emerging visual artists on display under one roof, we’re excited to produce our most unique Project ETHOS with the theme ‘individuality meets collaboration’” says Jason Peskin, Executive Director, Project ETHOS.  “Project ETHOS is dedicated to showcasing millennial generation forms of creativity so we’re thrilled to feature two ‘Project Runway’ alums during the event, which will take place at the newly renovated Music Box in Hollywood as part of its grand re-opening.”

For its 12^th event in Los Angeles, Project ETHOS is presenting the collections of ten designers, including two from the hit reality television competition “Project Runway” – season six contestant
Gordana Gehlhausen (GOGA by Gordana) and season seven contestant Jesus Estrada
(Haus of Estrada).  Other designers and lines include: Rochelle Corino (Rumplemunkeh), Maria Peralta (Devious Damzels), Rachael Feigelson (Love Child), Michelle Liu (EMEL), Shant Der Ashodian
(ARKA Clothing), Omatu Gottschlich (Fulani), Marialia Pacitto (Marialia), and Seth Nobmann
(Seth Wellington). 

Art by Amy Bernays (paint), Lea Barozzi (graphic design and illustration), Michael Pukec (live painter), Jennifer Gutierrez Morgan (photography and mixed media installations), Claire Cetera
(paint and photography), Arnold Randall (sketch, paint and mixed media), and more will inhabit every corner of The Music Box, while music by local DJs and live music acts will be heard throughout the evening.  In addition, various vendors will display handbag and accessories’ lines, which will be available for purchase by event attendees, including Shades by Carly Verble (The Haus That Jane Built).

The event’s charitable partner is Love Cures Cancer (www.lovecurescancer.com), an organization dedicated to benefiting children with cancer while raising awareness and working to find a cure. Sponsors and partners for the event include Models International, FIDM, LookBookLA.com, Linda Kasian Photography, Closet Mouse, 99 % Entertainment, and Maria Rivera.  Tickets are $20 pre-sale, $25 at the door, $50 VIP and can be purchased online at www.ProjectEthos.com.

About Project Ethos: Project ETHOS (www.ProjectEthos.com), known as the “incubator for emerging artists in fashion, music and art,” produces red carpet events showcasing all emerging
Millennial Generation forms of creativity in one house, on one night.  By merging fashion, music, and art concurrently, we bring into existence a unique avenue for artists of all kind.  Through our events, masses bind as one to achieve a common goal.  The goal is to furnish opportunity for featured artists, as well as arrange a truly invigorating experience for an event goer.  Project ETHOS closes the gap between the Indie and Mainstream worlds.  With an experienced and focused eye, we discover new extraordinary talent.  Creating a link to decision makers and industry professionals is what drives us.  Project ETHOS is a niche portal of exposing all emerging artistry to the media, public and industry.