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Norman Stradley
I am a: DJ/Artist
From: San Francisco CA
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Norman Stradley As James Brown is the “hardest working man” of soul, Norman is the hardest working DJ in San Francisco. As a San Francisco native, if it has a door, speakers and a couple of Technic’s 1200, chances are that Norman has spun there. Any professional clubber in the City has grooved to his beats before, knowingly or not. In the party scene, where loyalties are hard to come by, Norm has a fan club of devotees that brave the stifling heat, pouring rain, long ass lines and the probing of SF’s now infamous security staff, in order to experience his set. When he is spotted handing out one of his fans a CD, numerous hands appear from the direction of the dance floor, trying to acquire one for themselves. San Francisco has always been in the spotlight for its musical legacies. The spirit did not escape our Norman. As a child of the 60’s, the Bay Area exposed him to a wide range of music. Young Norman became influenced by Herbie Hancock, The Isley Brothers, Brothers Johnson, The Beatles and The Rolling Stones. During the age of Reaganomics, jelly shoes, junk bonds and Madonna’s desire to become a virgin, Norman had his first encounter with the world of mixing and knew at once that he had found his calling. With many years of mixing under his belt, he became resident DJ at The Palladium, San Francisco’s hot spot at the time. To satisfy his hunger for mixing, he dabbled in modern rock, R & B and soul. He also became proficient in the quick mix, cutting and scratching. Before his hiatus from the club life in 1990, he had the privilege of playing at some of San Francisco’s greatest clubs and parties, such as Gotham City, Speed Club, Don’t Sit On The Furniture, Club X, City Nights, Lipps, Oasis, Knock-Knock, I-Beam, The Underground and the list goes on and on (til' da break of dawn!). In 1994, it was good to be blue, at least in the Sound Factory’s Blue Room. Under the tutelage of Pete Avila, San Francisco’s patron saint of house music, Norman was baptized into the world of house music. Now, he was able to marry his funky hip-hop skills with the irrepressible energy of house music. As one of San Francisco’s “it” clubs, Release has been a place where people have traveled wide distances to see and be seen. Hosts Martel and Nabiel brought in DJ Norman and gave him a push into who’s who in the dark. As time went on the line blurred between Norman playing the “in” clubs and the clubs becoming the “place to be” because of his presence on the turntables. His fingers have manipulated the decks at legendary (and sometimes infamous) clubs such as 1015 Folsom, Up N’ Down Club, DV8, DNA and the End Up. Norm has been lucky enough to share the spotlight with such talents as B.B. Hayes, Danny T., Armand Van Helden, Junior Sanchez, Louie Vega, DJ Sneak, Wink, Disciple, Chill, Tony Humphries, Dr. Lee and may others. Why do people call Norman the “Truth”? Is it because of his true love for his craft? Perhaps we find the truth in hours of dancing, while he leads us on a journey till dawn. But, whatever the reason the truth is Norman Stradley has become one of San Francisco’s most beloved DJ’s and is destined for more accolades to come.
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